Industry: Commercial Printer Location: California, USA
We used to reprint lots of flexo stock. It was expensive to inventory branded stickers for our customers and then run them, a second time, through a thermal printer to add variable information. The L801 can accomplish those tasks and it has virtually eliminated the need to inventory hundreds of thousands of labels. That expense is gone. Now we only stock blank tags and labels.”
– Nicolas Garcia, Vice President of Operations — California Label Products
California Label is a flexo shop that specialises in printing variable data tags. They were printing tags in two runs and wanted to eliminate one pass.
- Eliminate inventory of preprinted stickers for clients
- Create client-branded variable data tags in one pass
- Convert to a digital press
The Memjet-Powered Solution
The Afinia Label DLP-2000 and Wasatch SoftRIP software delivered exactly what California Label Products required eliminating the need for plates and creating variable data tags in one run.
Return on Investment
With full-colour jobs, there is no longer a need to make plates and in runs that have many variables, the company has seen savings of up to 50%.
Before Memjet They had to inventory large amounts of pre-printed labels for their customers.
After Memjet No client-specific inventory is required. They only inventory blank label stock.
Before Memjet They would run client-branded labels on their flexo machines and run them through again to add variable data.
After Memjet Now, the entire process can be accomplished in one pass.
Before Memjet A flexo press would have to be set up by a pressman and labels printed.
After Memjet An office worker can print the labels on the L801 with minimal setup and substrate waste.