Case Study: Coffee Company

Industry: Coffee Location: USA

We have a large variety of flavors, and are adding new products every month. Outsourcing label printing was beginning to be a burden. In addition to managing the purchasing and inventory of different labels for all of our flavors, there were set up fees, shortages and delays. … The Afinia L801 Colour Label Printer simplified that process. Now we print what we need, just in time for shipment.“

The Situation

A coffee roaster/retailer needed the ability to produce batches of labels for several seasonal blends of its flagship brand, but also needed to private label coffees offered through distribution. In order to meet these requirements, the coffee roaster needed to purchase a digital label printer.

Solution Requirements

• Eliminate printed-label inventory
• Print 4,000 – 5,000 full-colour labels per day, on demand
• Save at least a 20% (as compared to the cost of outsourced labels)

Return on Investment

The Memjet-powered Afinia Label L801 Colour Label Printer with rewinder. The quality of their in-house-printed labels is better than the outsourced product, with brighter, more accurate colours, and increased legibility. The Afinia Label L801 prints up to 240, 100x150mm labels/minute, which is 20-times more productive than other printers. The roaster easily prints enough labels to match their daily production schedule in about 40 minutes (including setup and label stock changes).