The rise of digital label printing over the last few years has not come as a surprise to many industry insiders. What has taken many people by surprise is the speed at which this change has taken hold of the market.
We are all familiar with the story of the Share a Coke® campaign, and for many it is ingrained as the breakthrough success story of digital printing, a project that is constantly referenced and copied. What is incredible is that this campaign only went mainstream less than 2.5 years ago.
It’s not just about size! Digital label printing is accessible for all!
Since then, we have seen the likes of Nutella®, Marmite®, and Heinz® (to name but a few) follow suit. These are all examples of larger companies utilising digital technology to maximise the connection of their brands with their customers. But what of the smaller, mid size companies, start ups, and one-man bands? What can they do to compete? Well, an awful lot actually, and this is where I believe the overlooked power of digital printing really lies. [Read more…]